A Word From Our President
Dear Colleagues and Supporters,
Our brand is more than just logos, colors and buildings. Our brand is our identity. It stands for the trust we earn from patients, employees and supporters. This trust is an asset of great value, and managing it well is an investment in our future. Who we are and how we represent ourselves as a brand is critical to shaping the way people think, feel and respond when they hear University Health System. Our brand promise allows us to think beyond standard medicine. The core of our brand is knowledge; we see beyond convention and discover medicine that was not here before.
The University Health System corporate identity is one of our most valuable assets. Building and protecting this identity by adhering to our brand standards is everyone’s job. I look forward to working together with you to continue to build consistency, recognition and trust for University Health System as we continue to advance our mission.
George B. Hernández Jr.
President and CEO